WHO ARE WE

Picco isn’t just a clothing brand—it’s a movement.

We started in Sydney with one simple idea: you don’t have to follow the path people expect of you. Too often, young people are told to stay in line, settle for less, or accept the negativity around them. Picco was created to flip that script.

Our focus is simple—luxury streetwear with real substance. Every piece is heavyweight, premium, and built to last. We’re obsessed with detail because we know quality matters. When you wear Picco, you’re not just putting on clothes—you’re carrying the same strength and confidence you bring to life.

But Picco has always been about more than fabric and design. It’s about community. It’s about reminding Australians that choosing your own lane is powerful. It’s about giving people a reason to step out proud, knowing they’re part of something real.

We’re not here just to sell clothes. We’re here to change the culture. To show that authenticity, self-expression, and growth are the new luxury. To give you pieces that are clean, classy, and unapologetically bold—just like the people who wear them.

Welcome to the Picco family.